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ABB
ABB Logo
Partner Information
Based Switzerland Zürich, Switzerland
Founder Unknown
Announced 1988
Broke Unknown
Role Power, Automation
Official Website ABB
The ABB Group, otherwise known as ABB, is a Swiss based international technology firm and title sponsor of the FIA Formula E Championship.[1] Specialists in power and automation, ABB began their sponsorship deal with FE during the 2017/18 season, announcing a multi-year deal with the Series.[1]

BackgroundEdit

ABB was originally created in 1988 upon the merger of two nineteenth century companies.[2] Those two companies, Allmänna Svenska Elektriska Aktiebolaget of Sweden and Brown, Boveri & Cie of Switzerland were among the biggest technology firms in Europe at their peaks, with both holding multiple subsidiary businesses.[2] The new company was named ABB, incorporating both names, and would begin a new line of investments across Europe and later the World.[2]

Formula E HistoryEdit

ABB began seeking a relationship with FE once Formula E Holdings began to sell shares and interest in the Series in 2014 to generate income.[1] This ultimately came to a head in late 2017, with a deal struck between FE Holdings and ABB for the latter to become the series sponsor on an initial two season contract.[1] The deal was later ratified by the FIA and duly announced on the 9 January 2018, making Formula E the first FIA sanctioned single-seater series to feature a title sponsor.[1]

The deal meant that the Series would officially be referred to as the ABB FIA Formula E Championship, while any E-Prix without sponsorship would be named the [City Name] ABB FIA Formula E E-Prix from 2018 onward.[1]

ProductsEdit

ABB's interest in FE is limited to title sponsorship of the Series.[1]

ReferencesEdit

Videos and Images:

References:

  1. 1.0 1.1 1.2 1.3 1.4 1.5 1.6 'ABB becomes title partner of Formula E', fiaformulae.com, (FIA Formula E, 09/01/2018), http://www.fiaformulae.com/en/news/2018/january/abb-becomes-title-partner-of-formula-e/, (Accessed 11/01/2018)
  2. 2.0 2.1 2.2 'History', new.abb.com, (ABB Ltd., 2018), http://new.abb.com/about/abb-in-brief/history, (Accessed 12/01/2018)
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